ALL IN MOTION brand LAUNCH

Inspiring the potential in every body. All In Motion, launched in January 2020, is Target's flagship active lifestyle brand for the family with versatile gear across apparel, accessories, sporting goods and electronics. In just one year, All in Motion became a billion-dollar brand, exceeded industry growth and drove market share gains at Target.

with Target Creative / ecd todd waterbury / scd david hartman / acd missy wilson / gd nick brue, austin nash / ad amy miller / pd angela leidall, helena schraff / cw maggie whiting / pm rachel walker, ellen bold
my role packaging production designer / home & hardlines toolkit development

Products and designs owned by Target Corp.